Rebirth of Slick: Why Design Is Cool

Kelsey Ruger

Aug 9, 2010

Can being design oriented really change the face of your company? Companies like Apple, BMW, Whole Food Stores and Target are proving that design isn't only cool it's profitable. As marketers we can learn all the latest tools for optimizing results online marketing results, but what does all this mean for your marketing and branding strategy. These tools teach us "how" to build things but not necessarily what we should be building.

Read Complete Featured Article Subscribe To The Moleskin

Recent Notes

Aug 15, 2010My Take On Christopher Nolan’s Inception
Jan 14, 2010Lesson From The Emporium: Your Life Is An Occasion
Jan 8, 2010Exploring Company Culture At SXSW
Nov 25, 2009Larger Displays vs. Multiple Displays
Oct 17, 2009The Things We Think And Do Not Say

Favorite Articles & Presentations

The Art of Business Storytelling

Even though we are exposed to stories every day, learning to tell them isn’t easy. This series covers creating and using stories in the business environment.

Visual and Creative Thinking

Explore how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children.

Are Reading, Writing and Arithmetic Obsolete?

There was a time when learning the 3 R’s (Reading, Writing and Arithmetic) while you were in school would be a pretty good indicator that you would have a long successful career.

Creating Winning Habits: Talent Isn’t Enough

There was a time when learning the 3 R’s (Reading, Writing and Arithmetic) while you were in school would be a pretty good indicator that you would have a long successful career.

Latest Creativity

Storytelling In Business: Tension Makes Your Story Interesting

If you understand how to apply story structure, the next step is to build the action and sequence of events in your story. You will need some type of conflict or tension to keep your story interesting. Here are some things to think about.

Read The Article

Latest Technology

Creating Meaning Is More Powerful Than Creating Artifacts

Advanced technology that doesn’t necessarily make things better. Even advanced solutions need to solve a need. We have to be able to create things that are about experiences that are relevant to people.

Read The Article

Latest Design