Rebirth of Slick: Why Design Is Cool

Monday, August 9th, 2010

Can being design oriented really change the face of your company? Market leaders of the future understand that “design thinking” is everyone’s job and will be as important as anything else in your marketing arsenal.

The Tale Of A Circle And A Square

Monday, November 9th, 2009

Do appearances mean everything? What does design mean to you. I used to dread answering those questions because most of the time I felt like it would turn into a philosophical debate about the merits of design as a part of the business life cycle.

Notes On Becoming Design Oriented

Tuesday, September 1st, 2009

Most of the time when people think of “design” they think of the veneer or structure of a something that takes physical form like a web site, clothing or a chair.  I don’t blame people for making this association because we have been taught that design is an event that happens at some point after [...]

A Whole New Mind

Saturday, August 22nd, 2009

In his latest book, bestselling author Daniel H. Pink offersa unique perspective on what it will take for individuals and organizations to move from the Information Age to what he calls the Conceptual Age. He believes that there are six essential aptitudes — Design, Story, Symphony, Empathy, Play, and Meaning that will be meaning as [...]

Do You Matter?

Wednesday, May 20th, 2009

Do You Matter is a different type of marketing book because it asks us to look at the role of design in a very different way. Many companies are beginning to see the competitive advantages that outstanding design can provide. The problem that many run into seriously roadblocks when figuring out exactly how to go [...]